Stabilising ROI and improving lead quality for a major UK used vehicle marketplace through advanced targeting and data structuring.
AutoHub Midlands is a used vehicle marketplace.
It needs steady lead flow to move stock profitably.
ROI swung month to month because spend ignored margin and inventory reality.
Used-car marketplace needing predictable demand and cleaner stock turnover.
Stabilise ROI and focus spend on profitable inventory.
The core commercial issues holding back growth.
Spend continued on sold or weak-margin vehicles
Lead quality swung with stock mix and market demand
Campaigns could not react quickly to inventory changes
Clear changes to targeting, tracking, follow-up and qualification.
Paused sold vehicles and prioritised profitable stock.
Shifted bids toward vehicle classes with stronger returns.
Retargeted shoppers with viewed and similar stock.
Integrated stack built to align ad spend with stock and margin.
The proof layer focuses on the signals that mattered most in this engagement: high-intent used-car enquiries, source visibility, and the handoff from acquisition into sales or fulfilment.
Results are framed around high-intent used-car enquiries across a 6-12 months period, using inventory ads, retargeting and margin bidding to separate raw activity from commercially useful movement.
Cleaner unit economics and stronger commercial performance.
More stable returns. Better lead quality. Stronger stock economics.
Sales handled stronger buyers
Performance stopped swinging monthly
Budget favoured profitable stock
Sales linked to real vehicles
If you're selling inventory, static campaigns waste margin fast. Tie spend to live stock and profitability to make demand more predictable.
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
Certified Partners