Transforming lead quality for a UK automotive finance provider, resulting in a 28% increase in lead-to-sale conversion and a significant reduction in wasted ad spend.
CapitalDrive is a UK automotive finance provider.
It generates funded-deal applications across prime and sub-prime segments.
Lead volume looked healthy, but too many applicants failed credit checks.
Finance provider balancing lead volume against underwriting quality.
Increase funded-deal conversion and cut spend on weak applicants.
The core commercial issues holding back growth.
Applicant quality varied heavily by source
Spend favoured low-fit finance enquiries
Underwriting feedback was not connected to campaign optimisation
Clear changes to targeting, tracking, follow-up and qualification.
Screened applicants before they became registered leads.
Weighted campaigns toward leads passing initial checks.
Modelled audiences on past approved customers.
Integrated stack built to connect lead generation to underwriting quality.
The proof layer focuses on the signals that mattered most in this engagement: credit-qualified finance enquiries, source visibility, and the handoff from acquisition into sales or fulfilment.
Results are framed around credit-qualified finance enquiries across a 6-12 months period, using search, social and qualification data to separate raw activity from commercially useful movement.
Cleaner unit economics and stronger commercial performance.
Better conversion. Less wasted spend. Stronger unit economics.
More enquiries turned into customers
Budget left poor-fit applicants behind
Sales handled stronger opportunities
Spend linked to underwriting outcomes
If you're buying finance leads without qualification data, you're leaking margin. Filter early and optimise for funded deals, not form volume.
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
Certified Partners