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Case StudyAesthetics Clinic

Harbour Aesthetics Clinic

Filling practitioner diaries and increasing patient lifetime value for a premium aesthetics clinic through targeted acquisition and retention systems.

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Overview

Overview & Context

Harbour Aesthetics runs a doctor-led clinic.

It needed more bookings without relying on discounting.

Acquisition costs were high and retention was too weak.

Aesthetics Clinic
Beauty / Clinic / Consumer
Booked cosmetic consultations
Primary demand focus
6-12 Months
Delivery window
Search, remarketing and retention automation
Connected acquisition system

Clinic needing compliant acquisition and better repeat patient value.

Lower booking costs and increase patient lifetime value.

Problem analysis

What Was Blocking Growth

The core commercial issues holding back growth.

Discount-led acquisition weakened premium clinic positioning

Policy risk disrupted paid-media performance

Repeat bookings were not supported after first treatment

Approach

How We Restructured The System

Clear changes to targeting, tracking, follow-up and qualification.

Compliant booking funnel

Shifted messaging toward expertise and consultations.

Accounts stayed compliant

Trust-building remarketing

Re-engaged visitors with education-led follow-up.

More prospects booked later

Retention automation

Triggered reminders for top-ups and follow-on care.

Patient value increased
Execution Stack

Integrated stack built for compliant bookings and stronger repeat value.

Google AdsMeta AdsHubSpot CRMGA4 / GTMLooker Studio
What Changed In Practice
  • Bookings came without discounting
  • Remarketing rebuilt trust faster
  • Repeat visits became more consistent
Work & Proof

Proof / Evidence

The proof layer focuses on the signals that mattered most in this engagement: booked cosmetic consultations, source visibility, and the handoff from acquisition into sales or fulfilment.

What Changed In Practice
Before
  • Discount-led acquisition weakened premium clinic positioning
  • Policy risk disrupted paid-media performance
  • Repeat bookings were not supported after first treatment
After
  • Consultation-led messaging protected premium positioning
  • Compliant campaign structure reduced platform friction
  • Retention automation supported top-ups and repeat visits
How Results Were Read

Results are framed around booked cosmetic consultations across a 6-12 months period, using search, remarketing and retention automation to separate raw activity from commercially useful movement.

Measurement focus
Booked cosmetic consultations
Reporting window
6-12 Months
Connected view
Search, remarketing and retention automation
Commercial outcome
Lower Cost Per Booking
Results

The Outcome

Cleaner unit economics and stronger commercial performance.

Lower Cost Per Booking

Lower booking costs. Fuller diaries. Higher patient value.

Lower cost per booking

Acquisition became more efficient

More repeat appointments

Retention improved after treatment

Higher patient value

Revenue grew beyond first visit

Compliant tracking

Bookings tied back to spend

Market insights

What This Means For Your Market

If you're a clinic buying growth through discounts, margin disappears quickly. Build compliant booking and retention systems to lower costs and grow patient value.

Want to apply this to your Aesthetics Clinic business?

Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.

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No long-term contracts. Strategy session included.

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