Modernising the digital acquisition strategy for a B2B packaging wholesaler, driving high-value commercial enquiries and optimising their e-commerce channel.
Midland Trade Packaging supplies bulk packaging to UK businesses.
It needed more digital demand and easier re-ordering.
Search visibility was weak and repeat revenue relied on manual follow-up.
Wholesale supplier moving from traditional sales to digital demand capture.
Capture more B2B search demand and increase repeat revenue.
The core commercial issues holding back growth.
High-intent wholesale search demand was being missed
Quote requests had inconsistent follow-up
Repeat ordering depended on manual reminders
Clear changes to targeting, tracking, follow-up and qualification.
Targeted bulk and commercial buying terms.
Automated quote follow-up and replenishment prompts.
Removed friction from purchase and enquiry flows.
Integrated stack built to win wholesale demand and drive re-orders.
The proof layer focuses on the signals that mattered most in this engagement: high-value b2b enquiries, source visibility, and the handoff from acquisition into sales or fulfilment.
Results are framed around high-value b2b enquiries across a 6-12 months period, using search, email automation and conversion tracking to separate raw activity from commercially useful movement.
Cleaner unit economics and stronger commercial performance.
More B2B demand. Better repeat revenue. Stronger digital sales flow.
Search produced stronger pipeline
Repeat orders became easier
Commercial buyers spent more
Revenue linked to channels
If you're a wholesaler relying on manual follow-up, you're leaving demand behind. Capture search intent and automate repeat buying to grow without adding sales friction.
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
Certified Partners