Cost per enquiry fell from £104 to £47 while qualified lead volume increased by 140%.
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Case Study
NorthBridge Vehicle Leasing
How we restructured acquisition for an FCA-regulated leasing broker, cutting cost per enquiry by 60% while scaling qualified lead volume by 140%.
Overview
Overview & Context
NorthBridge is a UK vehicle leasing broker.
It sells personal and commercial lease deals nationwide.
Cheap enquiries were flooding sales while funded deals stayed unclear.
FCA Vehicle Leasing
Automotive & Vehicle
Qualified B2C leasing enquiries
Primary demand focus
6-12 Months
Delivery window
Search, social and CRM tracking
Connected acquisition system
UK leasing broker competing against aggregators and rising click costs.
Cut wasted enquiries and tie ad spend to funded deals.
Problem analysis
What Was Blocking Growth
The core commercial issues holding back growth.
Low-fit leasing enquiries from broad vehicle terms
Approved and funded deals were not linked back to campaign source
Sales spent time qualifying poor-fit applicants
Approach
How We Restructured The System
Clear changes to targeting, tracking, follow-up and qualification.
Closed-loop revenue tracking
Sent approved-deal data back into ad platforms.
Campaigns optimised for funded deals
Intent-led search rebuild
Cut broad waste and focused on leasing terms with buying intent.
Cost per enquiry dropped fast
Trust-first ad messaging
Reworked ads around clarity, delivery and trust.
Better applicants came through
Execution Stack
Integrated stack built to track funded deals, not form fills.
Google AdsMeta AdsHubSpot CRMGA4 / GTMLooker Studio
What Changed In Practice
- Budget moved to buying-intent terms
- Sales team sees qualified applicants first
- Funded deals tied back to campaigns
Work & Proof
Proof / Evidence
The proof layer focuses on the signals that mattered most in this engagement: qualified b2c leasing enquiries, source visibility, and the handoff from acquisition into sales or fulfilment.
Acquisition and CRM tracking connected advertising activity through to approved and funded deals.
The acquisition system moved from broad, poorly attributed enquiries to higher-intent demand with closed-loop tracking.
What Changed In Practice
- Low-fit leasing enquiries from broad vehicle terms
- Approved and funded deals were not linked back to campaign source
- Sales spent time qualifying poor-fit applicants
- Spend focused on credit-suitable leasing intent
- Approved/funded deal signals fed back into reporting
- Sales saw stronger applicants first
How Results Were Read
Results are framed around qualified b2c leasing enquiries across a 6-12 months period, using search, social and crm tracking to separate raw activity from commercially useful movement.
Qualified B2C leasing enquiries
6-12 Months
Search, social and CRM tracking
-60% Cost Per Enquiry
Results
The Outcome
Cleaner unit economics and stronger commercial performance.
-60% Cost Per Enquiry
Cheaper enquiries. More qualified leads. Clearer funded-deal visibility.
+140% qualified leads
Sales spoke to real buyers
-60% cost per enquiry
Budget went further
Closed-loop attribution
Funded deals matched to campaigns
+40% contact rate
Leads were reached faster
Market insights
What This Means For Your Market
If you're a broker chasing cheap leads, you're probably wasting budget. Track funded deals and you can cut costs while improving lead quality.
Want to apply this to your FCA Vehicle Leasing business?
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
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