How we restructured acquisition for an FCA-regulated leasing broker, cutting cost per enquiry by 60% while scaling qualified lead volume by 140%.
NorthBridge is a UK vehicle leasing broker.
It sells personal and commercial lease deals nationwide.
Cheap enquiries were flooding sales while funded deals stayed unclear.
UK leasing broker competing against aggregators and rising click costs.
Cut wasted enquiries and tie ad spend to funded deals.
The core commercial issues holding back growth.
Low-fit leasing enquiries from broad vehicle terms
Approved and funded deals were not linked back to campaign source
Sales spent time qualifying poor-fit applicants
Clear changes to targeting, tracking, follow-up and qualification.
Sent approved-deal data back into ad platforms.
Cut broad waste and focused on leasing terms with buying intent.
Reworked ads around clarity, delivery and trust.
Integrated stack built to track funded deals, not form fills.
The proof layer focuses on the signals that mattered most in this engagement: qualified b2c leasing enquiries, source visibility, and the handoff from acquisition into sales or fulfilment.
Results are framed around qualified b2c leasing enquiries across a 6-12 months period, using search, social and crm tracking to separate raw activity from commercially useful movement.
Cleaner unit economics and stronger commercial performance.
Cheaper enquiries. More qualified leads. Clearer funded-deal visibility.
Sales spoke to real buyers
Budget went further
Funded deals matched to campaigns
Leads were reached faster
If you're a broker chasing cheap leads, you're probably wasting budget. Track funded deals and you can cut costs while improving lead quality.
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
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