Driving high-value contract opportunities for a specialist UK manufacturer through targeted LinkedIn Account-Based Marketing (ABM) and search intent capture.
Precision Components UK manufactures specialist engineered parts.
It needed to reach named buyers inside target accounts.
Generic marketing was missing technical decision-makers and slowing pipeline growth.
Manufacturer needing access to technical buyers and procurement teams.
Create pipeline inside named accounts and shorten sales cycles.
The core commercial issues holding back growth.
Generic campaigns missed technical buyers inside target accounts
Sales struggled to open conversations with named companies
Long consideration cycles had little marketing support
Clear changes to targeting, tracking, follow-up and qualification.
Targeted decision-makers inside named companies.
Used specialist content to capture high-intent contacts.
Bid on specific parts and process terms.
Integrated stack built to open named accounts and track contract-value demand.
The proof layer focuses on the signals that mattered most in this engagement: high-value b2b account enquiries, source visibility, and the handoff from acquisition into sales or fulfilment.
Results are framed around high-value b2b account enquiries across a 6-12 months period, using linkedin abm, search and crm tracking to separate raw activity from commercially useful movement.
Cleaner unit economics and stronger commercial performance.
Shorter cycles. Better accounts. Stronger contract pipeline.
Deals moved faster to close
Target accounts entered pipeline
Marketing influenced real revenue
ABM impact became visible
If you're a manufacturer selling to named accounts, broad awareness is not enough. Put marketing in front of real decision-makers and pipeline quality improves fast.
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
Certified Partners