Scaling a regional home improvement company by generating 85% more enquiries while simultaneously reducing the cost per lead through funnel optimisation.
PrimeShutters installs window shutters across North West England.
It needed a stronger stream of direct enquiries.
Shared leads were expensive and too many prospects cooled before contact.
Installer moving away from shared leads and referral dependence.
Generate exclusive enquiries and reduce lead cost.
The core commercial issues holding back growth.
Shared leads pushed the installer into price-led competition
Direct enquiry volume was too unpredictable for planning
Manual survey follow-up let warm homeowners cool off
Clear changes to targeting, tracking, follow-up and qualification.
Built landing pages around trust and local proof.
Combined buying-intent search with local paid social.
Sent new leads straight into booking flows.
Integrated stack built to generate exclusive enquiries and faster bookings.
The proof layer focuses on the signals that mattered most in this engagement: exclusive home-improvement enquiries, source visibility, and the handoff from acquisition into sales or fulfilment.
Results are framed around exclusive home-improvement enquiries across a 6-12 months period, using search, paid social and booking automation to separate raw activity from commercially useful movement.
Cleaner unit economics and stronger commercial performance.
More enquiries. Lower lead costs. Better appointment quality.
Lead volume scaled up
Acquisition became cheaper
Booked surveys became more reliable
Leads moved faster to sales
If you're still buying shared leads, you're paying to compete on price. Build your own enquiry system and you can lower costs while improving booking quality.
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
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