Stabilising ROAS and driving profitable scale for a premium furniture e-commerce brand through advanced feed management and lifecycle automation.
UrbanLiving Interiors sells furniture direct to consumers online.
It needed steadier returns while scaling spend.
Traffic was growing, but profitability swung too hard month to month.
Furniture brand needing steadier acquisition efficiency and stronger retention.
Stabilise ROAS and increase the value of acquired customers.
The core commercial issues holding back growth.
Shopping spend leaked through weak product-feed structure
High-ticket carts were abandoned without enough recovery
ROAS swung too hard for confident scaling
Clear changes to targeting, tracking, follow-up and qualification.
Improved product data around buying intent.
Automated browse, cart and win-back flows.
Matched discovery, retargeting and lookalike stages.
Integrated stack built to steady ROAS and grow customer value.
The proof layer focuses on the signals that mattered most in this engagement: profitable d2c orders, source visibility, and the handoff from acquisition into sales or fulfilment.
Results are framed around profitable d2c orders across a 6-12 months period, using shopping ads, paid social and lifecycle flows to separate raw activity from commercially useful movement.
Cleaner unit economics and stronger commercial performance.
Stronger ROAS stability. Better retention. More profitable scale.
Spend scaled with less volatility
Retention lifted order value
Revenue continued after first purchase
Upper-funnel value became clearer
If you're scaling ecommerce on acquisition alone, volatility will keep killing margin. Fix retention and attribution so paid spend can scale more profitably.
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
Certified Partners