Driving high-intent showroom traffic and test drives for a US automotive group through targeted local acquisition and CRM automation.
Velocity Auto Group runs multiple US dealerships.
It relies on digital demand to drive test drives and showroom visits.
Leads were coming in, but slow follow-up meant buyers went elsewhere.
Multi-site dealership group needing local demand, not distant clicks.
Turn digital leads into faster showroom bookings and test drives.
The core commercial issues holding back growth.
Generic local traffic was not converting into showroom visits
Test-drive demand was not separated from general browsing
Lead response depended on slow manual follow-up
Clear changes to targeting, tracking, follow-up and qualification.
Focused spend on buyers within each showroom radius.
Triggered instant SMS and email follow-up.
Promoted vehicles actually available on the lot.
Integrated stack built to turn local demand into booked showroom visits.
The proof layer focuses on the signals that mattered most in this engagement: local showroom-ready b2c enquiries, source visibility, and the handoff from acquisition into sales or fulfilment.
Results are framed around local showroom-ready b2c enquiries across a 6-12 months period, using local search, paid social and crm speed to separate raw activity from commercially useful movement.
Cleaner unit economics and stronger commercial performance.
More local leads. Faster response. Better showroom conversion.
Sales met buyers ready to visit
New enquiries got instant follow-up
Campaigns drove real visits
Visits tied back to ad spend
If you're a dealer, digital leads only matter when they reach the forecourt. Faster follow-up and tighter local targeting turn online demand into showroom traffic.
Request a strategy session and we will show you how the same acquisition structure can be adapted to your business.
No long-term contracts. Strategy session included.
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